Difference Between ATL BTL and TTL Advertising Marketing Infographic Template
Three kinds of advertising get one tall layout in the ATL, BTL and TTL advertising infographic. A dark blue header lists Above the Line, Below the Line and Through the Line, and three colored blocks on bright green take one type each.
What's on the infographic
- A title asking for the difference between ATL, BTL and TTL advertising, over a short intro
- A pink ATL block beside drawings of a newspaper, a billboard, a TV and a radio
- An orange BTL block beside a yellow megaphone with chat bubbles
- A light blue TTL block beside a megaphone coming out of a phone screen
- A dark blue footer strip with a placeholder web address you replace
Each block prints a full definition, so your marketing class or your client pitch can take it as is. You might also share it with a new hire on your team.
Read the three definitions first and keep the ones that match how you teach the topic. You can reword any block in your own voice. The drawings sit beside each block and show the kind of channel it covers, from print and TV in the pink block to a phone in the light blue one. You can add an example from your own work under a definition. The bright green background is bold, and you can tone it down to suit your brand. Last, put your own web address in the footer.
Edit the text in PowerPoint or Keynote, or in Google Slides, and open the drawings in Illustrator.
